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In order to promote the creative transformation and innovative development of Chinese excellent traditional culture, based on the perspective of collective memory theory and taking Sanjiang Dong Autonomous County of Guangxi as a case, this study obtains the first-hand interview text through field research, and crawls the online travel notes about Dong's wood construction skills, and sorts out the effective original data of 152,800 words. The grounded theory is used to encode the data at three levels, and 609 reference points, 53 initial concepts and 14 initial categories are established, which are finally summarized into 4 main categories. This research finds that the integration of culture and tourism path of Dong's wooden construction skills can be summarized as the production, interaction, consumption, coding and transmission process of the subject, object, support and media of memory in the tourism symbol system. Based on this, the theoretical model is constructed. This paper explains the model through analyzing the integration of culture and tourism practice of Dong's wooden construction skills in Sanjiang and puts forward suggestions for path improvement from four aspects according to the coupling between them, aiming to realize the living inheritance and innovative development of Dong's wooden construction skills. [ABSTRACT FROM AUTHOR]

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