1. Research on International Discourse Right of Chinese Wushu in New Media Era.
- Author
-
XU Lei and WANG Qingjun
- Abstract
In the era of new media, it is of great significance to explore the strategies to enhance the international discourse power of the Chinese Wushu and to help build China into a strong sports country. Through literature study, text analysis, induction and deduction, this paper explored into the opportunities, challenges and countermeasures of promoting the international discourse power of the Chinese Wushu in the new media era. It was found that the new media could enrich the content and expression of the Chinese Wushu discourse, broaden the subject, form and channel of the Chinese Wushu discourse communication, and enhance the effectiveness of the Chinese Wushu discourse communication, which provided opportunities for the promotion of international discourse power of the Chinese Wushu faced with excessive media dependence, digital division, fragmented communication and discourse carnival. Based on this, this paper put forward the strategies to strengthen the Chinese Wushu, to strengthen the mass media communication, to optimize the Wushu communication talents, to enhance the dialogue ability of the discourse subjects, to strengthen the international discourse power. It was necessary to reconstruct the communication discourse system of Wushu, eliminate the barrier of cross-cultural communication, build the brand of international Wushu events, promote the gem of the Chinese traditional culture, subdivide the communication field of new media users, and create a harmonious network discourse space. [ABSTRACT FROM AUTHOR]
- Published
- 2020