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Your search keyword '"Zhao, Wei‐Jing"' showing total 1 results
Start Over Author "Zhao, Wei‐Jing" Language chinese
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1. A Study of the Intellectual Property Strategies of Multinational Corporations in China.

Author

ZHAO Wei-jing

Subjects
INTERNATIONAL business enterprises, INTELLECTUAL property, STRATEGIC planning, ECONOMICS, ECONOMIC competition
Abstract

The 21st century is the era of knowledge economy, but also brutally competitive market economy era. To effectively curb domestic rivals in order to secure a favorable position in the market, intellectual property strategy of multinationals in China has gradually become a powerful competitive weapon. After the accession to WTO, intellectual property strategy has become important issues that China's enterprises face. [ABSTRACT FROM AUTHOR]

Published
2010

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