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The paper presents the development and business of the chemical-pharmaceutical factory Rave PLC, founded in Zagreb in 1922. Based on archival and building documentation, professional and daily newspapers, and promotional material, the formation of the factory complex in the Zagreb industrial zone was reconstructed, its marketing strategy and its impact on the development of domestic drug production and hygiene and sanitary necessities were presented. As an important motive for its operations, the factory emphasized industrial independence, the national features of its business and the promotion of cooperation with young domestic industry. In accordance with the above-mentioned text, Rave PLC participates in the construction and development of domestic pharmaceutical production and market, encouraging the development of modern industry and struggle for more favourable conditions of its business. Its unprecedented history is an important segment of our pharmaceutical past, but also an indispensable element of knowing the industrial development of the wider region. This segment of the beginnings of pharmaceutical manufacturing is essential in knowing the origins of entrepreneurship in our region as a significant element in raising awareness of national production, development and identity [ABSTRACT FROM AUTHOR]

Žiga Hirschler was a Croatian composer and music critic who worked between the Two World Wars in Zagreb, Croatia. As a composer he was a minor representative of nationalism in music and as a music critic he was a prominent representative of ideological-utilitarian music criticism. His reviews, essays and interviews were published in all the prominent newspapers and magazines in Zagreb and helped shape and document the town music culture in the 1920s and 1930s. This paper includes Hirschler's biography, an overview of music criticism in Zagreb between the Two World Wars, as well as detailed analyses of his criticism and his confrontation with Marxist music criticism representatives, Pavao Markovac and Zlatko Grgošević. This paper is the shorter version of my undergraduate thesis in Musicology at the Academy of Music of Zagreb University. It is also the first comprehensive overview of Hirschler's work in the field of music criticism ever to be published. [ABSTRACT FROM AUTHOR]

This paper presents the role of Eugen Viktor Feller, a pharmacist and factory owner, with an emphasis on his marketing strategy in advertising his pharmacy specialty Elsa. Various types of contemporary press and advertising leaflets and packaging were used as a starting point for analysis. The abundance of the collected material provided an insight into Feller's communication strategy of the approach to consumers, comparing advertising in different media and time spans. Following the appearance and elaboration of visual communication phenomena as part of family interest, approaches and advances in the development of advertising in the projects of Feller's sons Miroslav and Ferdinand were presented. Upgrading to the father's positive marketing experience they begin a more contemplative advertising campaign. Ferdinand Feller introduces the concept of collective pharmaceutical propaganda into pharmaceutical marketing, while Miroslav Feller becomes one of the leaders in the development of institutionalization and professionalization of commercial graphic design. Thus, marketing development was demonstrated through marketing approaches and innovative ideas of the three members of Feller family, illustrating the shift in approaches that marked the beginning of a different management within an industrial society, where advertising became an indispensable part and a promoter of market relationships. [ABSTRACT FROM AUTHOR]

Professor Eugen Cerkovnikov, PhD (Kamenska, Russia, 1904 - Rijeka, Croatia 1985) graduated in chemical technology from the Faculty of Engineering in Zagreb in 1929. His first job was at the School of Medicine in Paris in 1930, and then he moved to Zagreb to the Department of Organic Chemistry of the Faculty of Engineering run by our Nobel Prize winner Vladimir Prelog (1935-1938). There he took his PhD degree with a dissertation on piperidine gamma derivatives. From 1938 to 1947 he was a research associate at an institute established by the pharmaceutical company Kaštel (later Pliva). This is when he became a lecturer at the Faculty of Pharmacy in Zagreb and the first director of the Institute of Organic Chemistry, established in 1946/47. In 1948 he became reader, and in 1956 (full) professor. In 1957 he moved to the newly established School of Medicine in Rijeka, and set up the Institute of Chemistry and Biochemistry. He ran the Institute until retirement in 1975. He was the second dean of the Rijeka University School of Medicine and a pioneer of quantum chemistry and medical cybernetics in undergraduate and (post)graduate courses. His scientific work consists of over 200 papers published at home and abroad, 60 professional papers, 20 book reviews, three works of translation, and 27 volumes of lecture notes. In 1958, professor Cerkovnikov established the Croatian Chemical Society and the Rijeka and Istria branches of the nation's Association of Chemists and Chemical Engineers, chairing them until 1974. In addition, he was one of the founding fathers, and the first chair of the Health Culture Studies Association in Rijeka (that preceded today's Croatian Scientific Society for the History of Health Culture), established in 1965. [ABSTRACT FROM AUTHOR]

This paper describes the system of medical hygiene and health care adopted by the Croatian section of Yugoslav Railways in the aftermath of World War Two until 1953, based on archival information. In 1945, the human resources section of the Railway Administration in Zagreb included the Department of Social Welfare with offices that managed health insurance in cases of illness and accidents, workers' pension fund, and sanitary care.. On 19 June 1947, the regional railway executive board established a medical section within the so called Secretariat and appointed Dr Marijan Derkos as its head. On 3 July 1948, central and regional healthcare offices for traffic staff were established to manage and oversee the activities of health institutions providing services for railway workers. The seat of the regional office in Zagreb was in Grgurova street. After the dismantlement of the central healthcare office in charge of railway health institutions in 1953, regional boards established new institutions, that were now self-financed. [ABSTRACT FROM AUTHOR]

Born in Rijeka and studied medicine in Vienna, Paris and Prague. He started his medical career in Belgrade State Hospital in 1920 but since 1922 he worked as an assistent at the State Institute of Epidemiology in Zagreb. In 1924 he was sent to USA to specialize in bacteriology, serology and immunology. Back in Zagreb he was engaged in antidiphtheric serum production. Later he became more interested in different aspects of community hygiene. After the World War II he was the Head of Sanitary and Epidemiological Station in Zagreb. Later he was appointed as Chief Sanitary Inspector in Zagreb. He was a lecturer in community hygiene at the School of Medicine University of Zagreb. He contributed numerous articles for the Medical Encyclopedia as well as for the Maritime Encyclopedia. He participated actively and lectured at the meetings of the Section for the History of Medicine of the Croatian Medical Association. He published 125 papers, and three of them appeared in the distinguished international scientific journal. He died in 1975 in Zagreb. [ABSTRACT FROM AUTHOR]