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Cilj ovog istraživanja bio je ispitati utjecaj samootkrivanja na Facebooku na smanjenje nesigurnosti, sviđanje i socijalnu atraktivnost prilikom inicijalnog kontakta. Istraživanje je provedeno na uzorku od 196 studenata u dobi od 18 do 25 godina koji su bili raspoređeni u tri eksperimentalne situacije. Svaka situacija razlikovala se po razini samootkrivanja na Facebook profilu (niska, srednja, visoka). Sudionici su procjene vlastite nesigurnosti, sviđanja i socijalne atraktivnosti prezentirane osobe izvršavali na Skali opće nesigurnosti, Skali sviđanja, Skali interpersonalne privlačnosti- subskala Socijalne atraktivnosti te su ispunili i upitniku o njihovim sociodemografskim podacima. Korelacije između ispitivanih varijabli nisu se pokazale statistički značajnima. Složenom analizom varijance utvrđeno je da ne postoji efekt individualnih faktora, razina samootkrivanja i spola procjenjivača, ali je dobivena njihova statistički značajna interakcija u slučaju procjene nesigurnosti koju izaziva prezentirana osoba te razine sviđanja. Prema dobivenim rezultatima žene pokazuju manju razinu nesigurnosti i višu razinu sviđanja u situaciji većeg samootkrivanja prezentirane ženske osobe nego muškarci., The aim of this study was to examine the effects of self-disclosure via Facebook on uncertainty reduction, liking and social attraction in initial interaction. The sample consisted of 196 students (M = 96, F = 100) ranging from 18 to 25 years. They were divided into three experimental situations differing by the level of self-disclosure on Facebook profile (low, medium, high). Participants completed a survey reporting their levels of uncertainty, liking and social attraction while making judgements about a presented person on General uncertainty scale, Likability Scale and Interpersonal Attraction Scale- subscale Social attraction. They, also, filled out sociodemographic questionnaire about themselves. No significant association between examined variables was found. The results of MANOVA indicated that there was no effect of individual factors, the level of self-discovery and gender of appraisers, but it did obtain their significant interaction in the case of evaluation of evoked by the presented person. Results showed that women had lower levels of uncertainty and higher levels of liking in the situation of high level of self-disclosure on female Facebook profile than male., Es war das Ziel dieser Studie, die Auswirkung der Selbstenthüllung auf Facebook beim ersten Kontakt auf Unsicherheitsreduktion, Vorlieben und soziale Attraktivität zu untersuchen. Die Studie wurde an einer Stichprobe von 196 Studenten im Alter von 18 bis 25 Jahren durchgeführt, die in 3 experimentelle Situationen eingeteilt waren. Jede Situation unterschied sich im Grad der Selbstenthüllung auf dem Facebook-Profil (niedrig, mittel, hoch). Die Teilnehmer bewerteten die eigene Unsicherheit, Vorliebe und soziale Attraktivität der präsentierten Person auf der Skala der allgemeinen Unsicherheit, Vorliebe und interpersonalen Attraktivitätsskala – Subskala der sozialen Attraktivität und füllten einen Fragebogen über eigene soziodemographische Daten aus. Es wurde kein Zusammenhang zwischen den untersuchten Variablen gefunden. Die MANOVA zeigte, dass kein Effekt der individuellen Faktoren, des Grades der Selbstenthüllung und des Bewerter-Geschlechts existiert, sondern es wurde eine statistisch signifikante Interaktion im Falle des Grades der Unsicherheit, die die präsentierte Person hervorruft, und der Vorliebe festgestellt. Laut den erhaltenen Ergebnissen zeigen Frauen einen niedrigeren Unsicherheitsgrad und einen höheren Grad der Vorliebe als Männer in der Situation der erhöhten Selbstenthüllung der präsentierten weiblichen Person.

Cilj ovog istraživanja bio je ispitati utjecaj samootkrivanja na Facebooku na smanjenje nesigurnosti, sviđanje i socijalnu atraktivnost prilikom inicijalnog kontakta. Istraživanje je provedeno na uzorku od 196 studenata) u dobi od 18 do 25 godina koji su bili raspoređeni u tri eksperimentalne situacije. Svaka situacija razlikovala se po razini samootkrivanja na Facebook profilu (niska, srednja, visoka). Sudionici su procjene vlastite nesigurnosti, sviđanja i socijalne atraktivnosti prezentirane osobe izvršavali na Skali opće nesigurnosti, Skali sviđanja, Skali interpersonalne privlačnosti- subskala Socijalne atraktivnosti te su ispunili i upitniku o njihovim sociodemografskim podacima. Korelacije između ispitivanih varijabli nisu se pokazale statistički značajnima. Složenom analizom varijance utvrđeno je da ne postoji efekt individualnih faktora, razina samootkrivanja i spola procjenjivača, ali je dobivena njihova statistički značajna interakcija u slučaju procjene nesigurnosti koju izaziva prezentirana osoba te razine sviđanja. Prema dobivenim rezultatima žene pokazuju manju razinu nesigurnosti i višu razinu sviđanja u situaciji većeg samootkrivanja prezentirane ženske osobe nego muškarci. The aim of this study was to examine the effects of self-disclosure via Facebook on uncertainty reduction, liking and social attraction in initial interaction. The sample consisted of 196 students (M = 96, F = 100) ranging from 18 to 25 years. They were divided into three experimental situations differing by the level of self-disclosure on Facebook profile (low, medium, high). Participants completed a survey reporting their levels of uncertainty, liking and social attraction while making judgements about presented person on General uncertainty scale, Likability Scale and Interpersonal Attraction Scale- subscale Social attraction. They, also, filled out sociodemografic questionnare about themselves. No significant association between examined variables were found. The results of MANOVA indicated that there is no univariate main effects for self-disclosure level and percievers gender, but significant interaction effect for the level of uncertainty and liking evoked by the presented person. Results showed that women had lower levels of uncertainty and higher levels of liking in the situation of high level of self disclosure on female Facebook profile than male.