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Title: Marketing value of brand with sport equipment in the Czech Republic Objectives: The main goal of this bachelor's thesis is to conduct research of themarketing value of the BU1 brand, which specializes primarily in the production of football goalie gloves and other sport products.The follow-up goal is then the construction of certain recommendations, assembled on the basis of the performed research, which should strengthen the current position of this company on the market. Methods: For the purposes of this thesis, one of the quantitative methods of marketing research was chosen, namely electronic survey. An online questionnaire created by using Google forms was used to collect data from respondents. A sample of respondents that are situated in the field of football in at least some way, such as fans, players, implementation teams, coaches and so on, was chosen as the research group. The fact that thetarget group of the above- mentioned company consists mainly of football customers contributed very significantly to the decision on the examined sample. Results: After evaluating all the answers, it turned out that consumers in the football environment have a relatively strong awareness of the surveyed company. This awareness becomes even stronger in connection with goalie gloves, which resulted...

The object of the present bachelor thesis is the comparison of process of transformation in Czechoslovakia, Hungary and Poland. The aim of the thesis is the comparison of initial state of the economies at the beginning and during the process of transformation. On the grounds of the comparison is evaluated if the initial state influenced the form and the development of the transformation. The main part comprises the analysis in particular countries. In last part of the thesis is drawn the comparison between Czechoslovakian, Hungarian and Polish transformation based on macroeconomic indicators. At the end of the thesis is the comparison of reform process, which enables the transformation from centrally planned system to the market system.