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This paper investigates the mutual shaping between social network platforms and social interactions by developing a framework of relevant platform features and the affordances they facilitate. More broadly, this framework will eventually serve to answer the question: which platform affordances influence norm building behavior in groups? The relevant affordances the authors identified are ‘interactability’, 'interventionability', 'ephemerality' and ‘external visibility’. These affordances are complementary to danah boyd's (2010) structural affordances of networked publics. Mapping the features that facilitate these affordances makes clear who can interact with whom, to which content people can be exposed to and who can make normative interventions. These affordances can affect social influence mechanisms and impact norm building in groups. This framework also show where the responsibilities lie in influencing group dynamics, and when newcomers are able to challenge the norms in a group interaction.

The concept of conversational human voice (CHV) was introduced in 2006 by Kelleher and Miller indicating a personal, conversational style in online organizational communication. The CHV measurement scale they presented consists of eleven items, like ‘the brand treats me and others as human beings’ and ‘tries to be interesting in communication’. Various studies showed positive effects of this style on organizational outcomes. In this paper we examine the clearness of the notion of CHV. First, we tried to identify for each strategy specific linguistic characteristics as found in the literature on conversations and computer mediated communication. We succeeded for only eight of the eleven strategies. For example, ‘tries to be interesting’ is not directly translatable in linguistics characteristics. Next, we coded the linguistic characteristics in a corpus of 540 webcare interactions. The coding showed that the remaining eight strategies were partly overlapping, and were lacking some essential characteristics of organizational conversational style as well. We conclude that the current operationalization is not sufficient in capturing CHV: On the one hand it is too restrictive because CHV seems to be more than the eleven strategies; on the other hand it is too broad, because relations cannot be determined unambiguously between these strategies and linguistic characteristics.

The concept of conversational human voice (CHV) was introduced in 2006 by Kelleher and Miller indicating a personal, conversational style in online organizational communication. The CHV measurement scale they presented consists of eleven items, like ‘the brand treats me and others as human beings’ and ‘tries to be interesting in communication’. Various studies showed positive effects of this style on organizational outcomes. In this paper we examine the clearness of the notion of CHV. First, we tried to identify for each strategy specific linguistic characteristics as found in the literature on conversations and computer mediated communication. We succeeded for only eight of the eleven strategies. For example, ‘tries to be interesting’ is not directly translatable in linguistics characteristics. Next, we coded the linguistic characteristics in a corpus of 540 webcare interactions. The coding showed that the remaining eight strategies were partly overlapping, and were lacking some essential characteristics of organizational conversational style as well. We conclude that the current operationalization is not sufficient in capturing CHV: On the one hand it is too restrictive because CHV seems to be more than the eleven strategies; on the other hand it is too broad, because relations cannot be determined unambiguously between these strategies and linguistic characteristics.

The concept of conversational human voice (CHV) was introduced in 2006 by Kelleher and Miller indicating a personal, conversational style in online organizational communication. The CHV measurement scale they presented consists of eleven items, like ‘the brand treats me and others as human beings’ and ‘tries to be interesting in communication’. Various studies showed positive effects of this style on organizational outcomes. In this paper we examine the clearness of the notion of CHV. First, we tried to identify for each strategy specific linguistic characteristics as found in the literature on conversations and computer mediated communication. We succeeded for only eight of the eleven strategies. For example, ‘tries to be interesting’ is not directly translatable in linguistics characteristics. Next, we coded the linguistic characteristics in a corpus of 540 webcare interactions. The coding showed that the remaining eight strategies were partly overlapping, and were lacking some essential characteristics of organizational conversational style as well. We conclude that the current operationalization is not sufficient in capturing CHV: On the one hand it is too restrictive because CHV seems to be more than the eleven strategies; on the other hand it is too broad, because relations cannot be determined unambiguously between these strategies and linguistic characteristics.

Incidenten, rampen, noodsituaties, crises hebben altijd impact op burgers. De fysieke en sociale veiligheid van burgers is dan direct in het geding. Maar burgers zijn niet alleen slachtoffer, zij kunnen ook zichzelf of anderen helpen en redden. Daarnaast spelen burgers een belangrijke rol bij het voorkomen of vroegtijdig signaleren van (potentiële) gevaren. Bij deze gebeurtenissen, die een levensbedreigend karakter hebben, is zelfredzaamheid en inzicht in het handelingsperspectief dan ook essentieel. Burgers kunnen ook bijdragen aan sociale veiligheid door de effectiviteit van het optreden van officiële instanties te vergroten, bijvoorbeeld door ‘ogen en oren’ te zijn van de hulpverleners en bij te aan snellere beschikbaarheid van betere informatie. Professionele veiligheidsorganisaties, zoals de politie, maar ook gemeenten, openbaar vervoer organisaties en organisatoren van evenementen, zien in sociale media een middel om burgers actief te betrekken bij de zorg voor meer sociale veiligheid. Wat zijn de ervaringen tot nu toe? Hoe ver zijn organisaties met het gebruik van sociale media? Hangt dit bijvoorbeeld af van enkele enthousiastelingen of is het al helemaal in het beleid opgenomen? In dit white paper doen we verslag van onze verkenningstocht: we proberen het klimaat te beschrijven en schetsen de ontwikkelingen.

Incidenten, rampen, noodsituaties, crises hebben altijd impact op burgers. De fysieke en sociale veiligheid van burgers is dan direct in het geding. Maar burgers zijn niet alleen slachtoffer, zij kunnen ook zichzelf of anderen helpen en redden. Daarnaast spelen burgers een belangrijke rol bij het voorkomen of vroegtijdig signaleren van (potentiële) gevaren. Bij deze gebeurtenissen, die een levensbedreigend karakter hebben, is zelfredzaamheid en inzicht in het handelingsperspectief dan ook essentieel. Burgers kunnen ook bijdragen aan sociale veiligheid door de effectiviteit van het optreden van officiële instanties te vergroten, bijvoorbeeld door ‘ogen en oren’ te zijn van de hulpverleners en bij te aan snellere beschikbaarheid van betere informatie. Professionele veiligheidsorganisaties, zoals de politie, maar ook gemeenten, openbaar vervoer organisaties en organisatoren van evenementen, zien in sociale media een middel om burgers actief te betrekken bij de zorg voor meer sociale veiligheid. Wat zijn de ervaringen tot nu toe? Hoe ver zijn organisaties met het gebruik van sociale media? Hangt dit bijvoorbeeld af van enkele enthousiastelingen of is het al helemaal in het beleid opgenomen? In dit white paper doen we verslag van onze verkenningstocht: we proberen het klimaat te beschrijven en schetsen de ontwikkelingen.