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Natuurbeschermingsorganisaties kijken naar nieuwe vormen van ondernemerschap om natuurbehoud ook in de toekomst te kunnen blijven financieren. Natuur wordt daarnaast meer naar voren geschoven als economische drager van gebieden die kampen met drastische economische en demografische veranderingen. De betrokkenheid van onderwijsinstellingen als: Wageningen University, Van Hall Larenstein, Helicon Opleidingen, Hogeschool InHolland (Delft) bij het project "Natuurondernemerschap en Toerisme"

In recent years, government funding for nature conservation and development has declined. As a result, links between nature conservation and entrepreneurship are increasingly being made in both practice and education. This comes with many questions and challenges. In Green Secondary Vocational Education and Higher Professional Education, educators want to incorporate social, economic and ecological factors in their courses in nature entrepreneurship. There is also a demand for tools for developing new business models for nature conservation and development. This textbook is meant to meet those demands, together with the other educational materials including a documentary and a number of PowerPoint presentations