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Your search keyword '"Cegarra-Navarro, Juan-Gabriel"' showing total 182 results
Start Over Author "Cegarra-Navarro, Juan-Gabriel" Publication Year Range Last 50 years Language english Publication Type Academic Journals
182 results on '"Cegarra-Navarro, Juan-Gabriel"'

36. The links between knowledge management structures and national culture: A comparative study of apple users in Italy and Brazil.

Author

Gattermann‐Perin, Marcelo, Garcia‐Perez, Alexeis, Cegarra‐Leiva, David, and Cegarra‐Navarro, Juan Gabriel

Subjects
KNOWLEDGE management, RISK aversion, INTERNATIONAL business enterprises, TRUST, COMPARATIVE studies
Abstract

Knowledge management structures (KMs) can be defined as structures whose purpose is to encourage people to build relationships, networks and trust. Global companies like Apple, Inc. have promoted these structures to transform its organisation into a knowledge‐based organisation. This paper identifies the role of national culture on four KMs namely open‐mindedness (OM), counter‐knowledge (CK), environmental innovation (EF) and customer capital (CC). In doing so, this study uses data collected from 354 end users of Apple (161 from Italy and 193 from Brazil). This paper provides evidence that while Apple end users from Brazil are more positively associated with higher levels of OM and CC, Italy users are more positively associated with higher levels of CK and EF. This paper discusses the role of the six dimensions of national culture–power distance, individualism, masculinity, uncertainty avoidance, long‐term orientation and indulgence of a nation that plays a significant role in how they impact the KMs. Hence, this study serves as an important contribution to global companies that are trying to develop their KMs to sustain competitive advantages. [ABSTRACT FROM AUTHOR]

Published
2023
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37. Social Networking Sites as a Learning Tool

Author

Sanchez-Casado, Noelia, Cegarra Navarro, Juan Gabriel, Wensley, Anthony, and Tomaseti-Solano, Eva

Abstract

Purpose: Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer-brand relationships. In this context, SNSs can be considered as a learning tool because of the brand knowledge that customers develop from these relationships. Because of the fact that knowledge in organisations is embodied in the concept of the learning organisation, customers may create brand knowledge as a consequence of two learning facilitators: informational and instrumental value. Then, the purpose of this paper is to identify the role played by brand knowledge in the process of creating customer capital, in the context of SNSs. Design/methodology/approach: A total of 259 users of SNSs, who were followers or fans of brand pages, participated in this study. Data were collected through an online survey and they were analysed using structural equation modelling. Findings: The results of the study show that brand pages at SNS can perform brand knowledge by providing purposive gratifications to its customers. Moreover, they can also develop an indirect effect on customer capital, through the direct effect that brand knowledge has on it. Therefore, the results of the study will help managers design their learning strategies in relation to SNS and confirm the need of using SNS as a learning tool. Originality/value: Few, if any, studies have analysed whether gratifications, usually related to media, work as learning facilitators in the context of brand pages at SNS.

Published
2016
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50. Sustainability knowledge management and organisational learning in tourism: current approaches and areas for future development.

Author

Martínez-Martínez, Aurora, Cegarra-Navarro, Juan-Gabriel, and Garcia-Perez, Alexeis

Subjects
*SUSTAINABLE tourism, *SUSTAINABLE development, *SOCIAL responsibility of business, *KNOWLEDGE management, *ORGANIZATIONAL learning
Abstract

Tourism is one of the major drivers of socio-economic growth. For tourism organisations to remain competitive, they must be able to adapt to the current dynamic scenario where the sector operates. Organisational learning strategies can provide the sector with the knowledge required to transform tourism research and intellectual property into capabilities for the industry and stimulate tourism models with a minimal effect on the environment. Knowledge management involves managing tacit and explicit information in a way that ensures it is available where and when needed. From a knowledge management perspective, environmental learning refers to the processes of acquiring, distributing and using knowledge of the natural environment, involving the processes of socialisation, externalisation, combination and internalisation of knowledge and its central aim is to improve performance. This article describes how knowledge management and organisational learning can help to achieve a sustainable tourism sector. Sustainability in this context is understood as efforts to progress simultaneously in environmental, societal and economic development. The article argues that the principles of sustainable tourism lead to both improved strategies and avenues for future research, provided they are informed and supported by learning and knowledge management; value co-creation; co-operation and trust-building; corporate social responsibility and pro-environmental behaviour. [ABSTRACT FROM AUTHOR]

Published
2023
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