This article discusses the declining circulation numbers for the Dallas Morning News daily newspaper. Industrywide, total weekday paid circulation fell 2.1% during the six months ending March 31, 2007. Executives at the Belo Corporation-owned daily say that the severe losses were planned all along. They attribute about half of the decline to a decision to reduce the paper's circulation area to a 100-mile perimeter around the Dallas-Fort Worth, Texas area. INSET: TOP 25.
Published
2007
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