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The article focuses on the newspaper "USA Today," which celebrates its 25th anniversary on September 15, 2008. The newspaper was criticized and mocked by others in the newspaper industry when it began, but many of its innovations, such as the use of color and aggressive Web site operations, are now standard practice for most newspapers. Some advertising analysts speculate that a national newspaper may be less able to compete for marketing spending in the future. INSET: Why your paper may smell fruity.

Looks back on reports featured in `Editor & Publisher,' dated July 26, 1947 about newspaper publishing in North America. Ruling made by a federal judge on the validity of subpoenas issued by a grand jury to Canadian subsidiaries of International Paper Co. in its investigation of newsprint supply and prices; Advice offered by International Typographical Union president Woodruff Randolph to its members.

Looks back at the news reported in the May 25, 1946 issue of `Editor & Publisher,' on the crisis facing the newspaper industry in the United States with the spate of strikes in sectors that provide and deliver newsprint.