The article discusses the highlights of 34th annual meeting of the Brazilian Chemical Society that was held on May 23-26, 2010 at the convention center of the Costão do Santinho Resort in Florianópolis, Brazil. The event, which embraces the theme "Chemistry for a Better World," served as a central focus for the country's celebrations of the International Year of Chemistry (IYC). Papers presented primarily zero in on natural product chemistry, chemical education, and analytical, environmental, inorganic, and organic materials.