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1. MERA Pushes Change At KnowledgeFest.

Author

Gilroy, Amy

Subjects
*ASSOCIATIONS, institutions, etc., *AUDIOVISUAL equipment industry, *AUDIOVISUAL equipment, *AUTOMOTIVE electronics, *AUTOMOBILE radios, *MOBILE communication systems, *MARKETING, *CONFERENCES & conventions
Abstract

The article reports that the Mobile Enhancement Retailers Association (MERA) has encouraged retailers at KnowledgeFest, the annual gathering of the car audio-video (A/V) industry, to change marketing strategies to adapt to changing times. MERA presented an industry paper outlining change and strategies to generate enthusiasm for 12-volt products and to promote specialists. It states that retailers return to demo cars and attend local events to drum up enthusiasm for an industry, which has drifted away from some of these time-honored marketing tools.

Published
2007

2. FOUNDER TRACES TRADE PUBLISHING ROOTS.

Author

Ekstract, Richard

Subjects
*PERIODICALS, *PUBLISHING, *HOUSEHOLD electronics, *BOOK industry, *HOUSEHOLD electronics industry, *ELECTRONIC industries, *MARKETING
Abstract

The article traces the publication of "TWICE" along with the growth of the consumer electronics industry. The root of the periodical and trade publishing can be traced back to 1957 starting with the publication of the trade paper called "Photo Weekly." Then a daily for the Consumer Electronics Show was created by newsletter publishers. From this start, a magazine called Consumer Electronics Monthly was published. The publication specializes in Autosound and Communications, Home Satellite Retailing and Video Business.

Published
2006

3. Mirrorless CSCs Will Impact DSLRs.

Subjects
*PHOTOGRAPHY industry, *MARKETING executives, *SALES executives, *DIGITAL cameras, *MARKETING
Abstract

The article presents the opinions of U.S. photo industry sales and marketing executives on the potential impact of mirrorless compact system cameras (CSC) on digital single-lens reflex cameras (DSLR). Bo Kajiwara of Nikon sees the CSC as an excellent complement to their compact and DSLR offerings. Mark Sherengo of Pentax expects the DSLR category to remain strong but a decreased pricing due to competition. Chris Chute of IDC see the CSC category aimed at mid- and lower-end usage models.

Published
2012

4. Entry Level Fades As Smartphones Flourish.

Subjects
*PHOTOGRAPHY industry, *MARKETING executives, *SMARTPHONES, *MARKETING
Abstract

The article presents company strategies from some of the photo industry's key U.S. sales and marketing executives to meet market expectations amidst improved smartphones trend. Bo Kajiwara of Nikon states that they will continue to innovate and embrace new technologies to attract consumers. Mark Sherengo of Pentax states that they have aligned themselves to offer better technology solutions. Paul Meyhoefer of General Imaging see themselves as a solid option for affordability and performance.

Published
2012