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The article discusses ebook as an effective tool in publishing which combines content marketing tools with the comprehensive presentation of white paper. Topics discussed include how marketers can follow up with potential customers, five basic guidelines for a novel and sophisticated ebook, and distribution as an element in making ebook effective. Also discussed is ebook as a launching vehicle for a multitude of marketing content.

The article discusses the potential of traditional marketing communication. According to Joe Karasin, head of growth marketing at CircleIt, has plans to try some traditional communication strategies during Q4 2022 and Q1 2023 by placing advertisements in nondigital publications and billboards. Tony Gilbert, communications officer at the nonprofit Masonic Medical Research Institute, tells that people respond positively to good old-fashioned paper letters.

Discusses and announcement by IEEE that it will add thousands of technical papers from certain IEEE journals to its databases. Information that will be available through the IEEE Xplore delivery platform; Periodicals that are currently available through the service; Information that will be available to customers at no extra charge.

The article discusses the opportunities being posted by the use of mobile devices for content companies and brands as of April 2014. Featured work is the paper titled "Mobile: The Great Connector" which features the key components and approaches that can be used by companies to benefit from mobile's ability to provide new experiences that connect people. Factors to strengthen the relationship with readers and attract new ones are discussed including preparation and observation.

This article focuses on viral marketing. It explains that Web content is a powerful viral marketing tool. There is an increasing number of smark marketing people at companies who promote products and services through thought leadership in the form of Web contents. Web contents go in the form of blogs, e-mail newsletters, white papers, Webinars, great Web site content and ebooks, which are all effective ways to communicate to a market. Communicating with target audiences through Web content initiatives is also an extremely cost-effective form of marketing.