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1. Nothing to sneeze at.

Author

de Clercq, Kate

Subjects
*TISSUE paper, *PAPER products industry, *CORPORATE history, *MARKETING
Abstract

Presents the history of Kimberly-Clark Corp.'s Australian operations. Promotion of the facial tissue as a hygienic alternative to the cloth towel; Development of the tissue box; Introduction of eucalyptus-scented and moisturizing aloe vera Kleenex tissues.

Published
2000

2. Eyes on the boardroom.

Author

Lloyd, Simon

Subjects
*MARKETING, *MARKETING executives, *FINANCIAL performance, *MATHEMATICAL economics, *CORPORATE governance
Abstract

Discusses the impact of the Australian Marketing Institute's marketing metrics discussion paper issued in August 2004. First step in persuading skeptical boards and chief executives of the value of marketing; Increasing the chances of marketers being invited on to the board of directors; Measurement of the effectiveness of the marketing function and its contribution to overall corporate financial performance.

Published
2004