Language: english / Publication Type: Trade Publications / Search Limiters: Available in Library Collection / Topic: marketing / Region: belgium - Searchworks@Jio Institute Digital Library Search Results

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Start Over Search Limiters Available in Library Collection Topic marketing Language english Publication Type Trade Publications Region belgium

Author: Bowes, Elena
Subjects: *NEW product development, *SANITARY napkins, *MARKETING
Abstract: The article announces the launch of Procter & Gamble Co.'s Always sanitary napkins in Belgium. The company chose Belgium as a representative market as to what they can expect from the feminine hygiene market in Europe. The marketer has added a thin superabsorbent pad and an ultrathin superabsorbent pad to the Always line. D'Arcy Masius Benton & Bowles is handling the introductory television and print campaign for the product.
Published: 1990

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