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This study examined plant-based product (PBP) consumption, related motivations and barriers, and PBP attributes of importance. An online survey collected responses (n = 456) from PBP consumers and non-PBP consumers in the Republic of Ireland (ROI) and the United Kingdom (UK). Responses were analyzed using univariate statistics, binary logistic regression, and Principal Component Analysis. Females, and those living in urban areas were more likely to consume PBPs. Primary motivations for consumption were 'sustainability,' 'animal welfare' and 'health.' Barriers to consumption for non-PBP consumers were 'not seeing a need to change their diet' and 'taste.' Taste, health, and product information on the label were cited as the most important PBP attributes. Findings are of relevance to PBP manufacturers and marketers; the paper presents related recommendations for PBP marketing strategies, considers how best to target both usage segments (PBP and non-PBP consumers), and evaluates the usefulness of a usage segmentation approach for this product category. [ABSTRACT FROM AUTHOR]

In recent years, the presence of urban wildlife has increased in many cities around the world, with the consequent increase of human-animal relations. The city of Genoa (NW Italy) is a particularly complex case study where such phenomena are associated with rural depopulation of the surrounding countryside and spontaneous rewilding processes that have led several animal species to approach urban areas in search of new spaces. This paper deals with human-wildlife interactions in Genoa in relation to the geography of the city by way of a survey circulated throughout Genoa. Drawing from survey data, the research investigates residents' perceptions and understanding of urban wildlife in relation to their area of residency with a focus on wild boars. People's responses show that some areas of the city have a higher level of interaction with wildlife, and this partly affects the way in which such phenomena are perceived and tolerated by the population. In addition, the results show that there is no clear opposition towards urban wildlife and that people are concerned about sustainable forms of urban planning to the benefit of both residents and wildlife. • Rewilding processes involve both rural and urban areas of Liguria (NW Italy). • In recent times city of Genoa (NW Italy) has seen a progressive increase of wildlife. • Intensity of human-animal interactions varies in relation to people's area of residency. • People are concerned about public safety and good quality of urban environments but also animal welfare. [ABSTRACT FROM AUTHOR]