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This paper deals with the construction of the silver economy (or the longevity economy) strategy in Brazil and its contribution to the economic development. The first and second parts of the paper summarize the international debate on the concept, mainly in the countries of the European Union. The third part approaches the focus on the ageing population in Brazil, still dominated by a pessimistic view. In the next section of the paper, the action opportunities for the longevity saving strategy in Brazil are exposed with summaries of some key sectors, according to the international literature on the silver economy. The income of the older people and the purchasing power of families with older adults are analysed in the following sections. In the conclusion, some recommended actions for building the silver economy strategy in Brazil is discussed. [ABSTRACT FROM PUBLISHER]

The aging population is a global phenomenon, which has affected almost all the EU states. The consequences are very important since it affects the socio-economic environment usually on the long run. Some of them could consist in increasing the public expenditure on pensions, social security and health services, which will raise the overall burden on the working population. Sometimes, a significant reduction of the labour force will even diminish the growth rate of an economy. Considering these aspects, the present paper intends to analyse the demographic situation from the EU states, the factors that have generated it and to identify the possible future trends. To determine the evolution of the ageing population phenomenon, we have analysed some demographic indicators included in various statistical reports and databases, such as the fertility rate, the median age, the percentage of population over a certain age and the age dependency ratio. [ABSTRACT FROM AUTHOR]