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The article reports on the sales decline at technology company Apple Inc. amid growth in services for the three months ended June 2016. It mentions the decline in sales for the second consecutive quarter amid a saturated market and a slow shift to services as a key driver of profits, the 15% drop in revenue to 42.4 billion dollars from the previous year and the role of the position of the company at the end of its product life cycle in the weak financial results.

The article discusses potential challenges facing technology company Google's Android mobile operating system software, noting that Android has developed into a significant part of Google's business following its acquisition in 2005. Topics addressed include competition facing Android from technology company Apple's iOS operating system and iPhone smartphones and start-up companies, as well as Google's financial investment in Android.

The article discusses technology company Apple's report of increases in sales of its iPhone smartphones in China and an increase in the percentage of its revenue generated through sales in China. Topics addressed include Apple's overall growth in revenue and profit according to its earnings report for the first quarter of 2015, declines in sales of Apple's iPad tablet computer, and the response of Apple chief executive Timothy D. Cook.

The article discusses competition in the smartphone industry, highlighting other companies efforts to shift their strategies in order to respond to the large majority of market share held by technology company Apple's iPhone smartphone. Topics addressed include phones displayed at the 2015 Mobile World Congress held in Barcelona, Spain, as well as technology company Samsung's efforts to compete with Apple for workplace customers. Technology company Microsoft's smartphones are discussed.

The article discusses how technology company Apple become more profitable than technology company Microsoft, noting that the companies' earnings reports for the final quarter of 2014 revealed that Apple nearly doubled Microsoft's market capitalization. Topics addressed include Apple's focus on disruptive innovations and mobile technology such as the iPhone smartphone; leadership of both companies by technology executives such as Bill Gates, Steve Jobs and Timothy D. Cook; and the views of Robert Cihra.

The article discusses technology company Apple's internal employee-training program known as Apple University. Topics addressed include courses at the program taught by Apple University instructor Randy Nelson, Apple's emphasis on simplicity in its product designs, and Apple University's relationship to the business philosophies of former Apple chief executive Steven P. Jobs.