Reconfigurable robots are deployed for applications demanding area coverage, such as cleaning and inspections. Reconfiguration per context, considering beyond a small set of predefined shapes, is crucial for area coverage performance. However, the existing area coverage methods of reconfigurable robots are not always effective and require improvements for ascertaining the intended goal. Therefore, this article proposes a novel coverage strategy based on internal rehearsals to improve the area coverage performance of a reconfigurable robot. In this regard, a reconfigurable robot is embodied with the cognitive ability to predict the outcomes of its actions before executing them. A genetic algorithm uses the results of the internal rehearsals to determine a set of the robot's coverage parameters, including positioning, heading, and reconfiguration, to maximize coverage in an obstacle cluster encountered by the robot. The experimental results confirm that the proposed method can significantly improve the area coverage performance of a reconfigurable robot. [ABSTRACT FROM AUTHOR]