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Previous studies on consumer perceptions and behaviors of salmon have often neglected Indigenous rights within the Canadian salmon sector. This study innovatively addresses this gap by integrating Indigenous rights into the current analysis, alongside considerations of sustainability practices, socio-economic impacts, and consumer motivations. Our research objectives aim to fit three consumer perceptions—environmental sustainability, economic considerations, and Indigenous rights—and to evaluate their associations, alongside perception of a price increase, socio-demographics, and consumer motivation factors, with purchasing behaviors related to Canadian salmon products. Data for this study was collected from a nationwide online survey. Responses to Question 2 and Question 35 are encoded with numerical values ranging from 1 to 5, where larger numbers indicate stronger agreement with the statement. The inclusion of methodologies such as the Graded Response Model (GRM) and Cumulative Link Models (CLM) adds another innovative dimension to this study. Our findings demonstrate how consumer profiles are associated with these four perceptions and their underlying determinants. Furthermore, the study quantifies the influence of these four perceptions on each consumer purchase behavior. The implications of these findings extend to the realm of mathematical modeling in consumer decision-making processes, offering practical insights for businesses and marketers, and emphasizing the importance of implementing regulatory frameworks and initiatives that promote sustainability, safeguard Indigenous rights, and address socio-economic disparities. [ABSTRACT FROM AUTHOR]

This study investigates the impact of the Canadian government's decision to reduce the supply of farm-raised salmon in British Columbia (BC) on domestic prices, the level of imports, and the environment. By drawing upon data from diverse sources, this study employs the SARIMAX model to forecast future trends in salmon prices up to 2026. The forecasted results reveal that retail salmon prices will exhibit greater unpredictability and a predicted price increase of over CAD 30 per kilogram by 2026. In addition, increased consumption of imported salmon due to BC farm closure is expected to contribute to heightened carbon emissions and result in job losses within rural and indigenous communities. In short, BC salmon farm closure carries profound consequences for both the environment and market dynamics. [ABSTRACT FROM AUTHOR]