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The article focuses on the marketing of personal computer word processing software and discusses the pattern which was established to dominate a popular product in the market. It describes the evolution of the word processing industry and how it had brought changes in its target user, the organization of work in business, and in the culture which are mostly brought about by the widespread use of personal computers. Furthermore, it mentions the existing competition between computer industries such as Microsoft Corp. and International Business Machines Corp. in developing updated operating systems.

Intel and Microsoft are preparing a major PC technology change by augmenting basic input/output system (BIOS) software with a new hardware-startup approach called the Extensible Firmware Interface (EFI). EFI promises benefits such as accelerating the boot-up process; making it easier to both add improvements to PCs and support peripherals; cutting manufacturing and support costs; and improving remote management of PCs, servers and networked devices. Gateway has released the first EFI PC, the 610 Media Center. Other companies are also planning to release EFI PCs.