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Your search keyword '"Melendo Rodríguez-Carmona, Laura"' showing total 2 results
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2. Keys to Usability in Retail E-Commerce: A Systematic Review of the Literature.

Author

Melendo Rodríguez-Carmona, Laura, Yustres Duro, Pilar, and Cuesta Valiño, Pedro

Subjects
*ELECTRONIC commerce, *ELECTRONIC commerce websites, *USER experience, *WEBSITE usability, *CUSTOMER experience, *WEB development, *RETAIL industry
Abstract

This study made a systematic review of the literature using the PICOC methodology. The results related to methods, tools, criteria, development and purchasing stages involved in the evaluation of website usability are described. It was demonstrated that usability and user experience studies in websites have become more popular in the last ten years. [ABSTRACT FROM AUTHOR]

Published
2024
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