1. CONTENT ANALYSIS OF THE TREATMENT OF THE MARSHALL PLAN IN CERTAIN REPRESENTATIVE AMERICAN NEWSPAPERS.
- Author
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Young, Kimball
- Subjects
AMERICAN newspapers ,PUBLIC opinion ,ECONOMIC recovery ,NEWSPAPERS ,MASS media - Abstract
The article presents a content analysis of the treatment of Marshall Plan in certain representative American newspapers. The purposes of this paper are four in number. The first purpose is to examine and interpret the nature and direction of the content which enters into the discussion of a public issue by means of certain recurrent themes. Another purpose is that by analysis of these themes to interpret certain aspects of public opinion formation through time. To discover the relations, if any, between editorial policy of the newspapers and the kind and amount of news presented on the particular issue is another purpose. To contribute to the method of analyzing the content of public opinions in process is also a purpose. The issue selected for study was the so-called Marshall Plan to aid European recovery. From midsummer of 1947 through Alarch of 1948 the proposal to aid European recovery was a topic of much public discussion. There was strong opposition as well as strong support for the measure, expressed in the usual media of mass communication: newspapers, radio, and the public platform. Newspapers like the New York Times gave strong editorial support to the proposal in terms of sound economics, humanitarianism, and especially as a bulwark against communism in Europe.
- Published
- 1951
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