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Mega-events like the Olympics and the Football World Cup routinely harm host cities and societies, largely due to their linkages with ambitious urban development agendas. Concurrently, resident protest has had only limited success in mitigating mega-event-related damages, notwithstanding the growth of resistance networks at local, national, and transnational scales. Contextualised within the broader processes of the Agenda 2020 and New Norm Olympic reforms, this paper explores the tactics of protest against the Summer Olympics in Paris 2024 and Los Angeles 2028. In so doing, the paper demonstrates how the reforms have moderated some of the more egregious aspects of mega-event harm, while nevertheless preserving some fundamental problems with hosting, albeit in more diffuse or disguised forms. The paper makes sense of these processes through the notion of Potemkinism, conceptualised as a dynamic between the superficial and the substantive, and predicated on obfuscation or concealment. The paper also presents a taxonomy of tactics adopted by host city residents to counter the problems that persist in these processes of Potemkin reform. [ABSTRACT FROM AUTHOR]