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Assessment of higher education is a multifaceted and multidimensional concept. Therefore this paper focuses on assessment of preferences by business university students. The aim of this paper is to identify preferable course of study and benefits of business higher education in case private business university. The paper shows how students perceive and evaluate study support by modern information and communication technologies and identifies most important areas of their preferences during studies. The results are based on a quantitative survey by questionnaire data collection from all students of surveyed Business University. Descriptive statistics, correlation analyisis, analysis of differences and factor analysis was conducted to find responses from students regarding their perception of the educational process. The analysis found groups of variables with significant appearance of students’ main preferences. The results show orientation of students on benefits of university education mostly in career development (p = 0.000). Prefered curiculum of graduates most importantly contains independent work, significant position at job market and self management. In the area of study support students mostly prefer flexibility and availability of study texts and materials online using mobile applications (Cramer’s V = 0.314, p = 0.013). Other significant group of students focus on expert teachers and knowledge and online / mobile consultaions. The results may help to set up students’ support in order to address current students’ needs and expectations. [ABSTRACT FROM AUTHOR]