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1. On the PGA Tour, veterans battle new breed of player.

Author

KLAASSEN, ABBEY

Subjects
*CHIEF marketing officers, *GOLF, *ATHLETIC ability, *INTERNET marketing, *MARKETING
Abstract

An interview is presented with Tom Wade, Chief Marketing Officer (CEO) for the professional golf organization the PGA Tour. Wade says that golf is attracting a higher percentage of persons with exceptional athletic ability than in the past. He says the Tour's success is not dependent on the presence of golfer Tiger Woods. Wade discusses Internet marketing by the PGA Tour.

Published
2012

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