1. Milestones in Turkish public relations history.
- Author
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Bıçakçı, A. Banu and Hürmeriç, Pelin
- Subjects
- *
PUBLIC relations , *PSYCHOLOGICAL typologies , *PROFESSIONS , *ECONOMIC development , *MATHEMATICAL models , *COMMUNICATION - Abstract
Abstract: This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history. [Copyright &y& Elsevier]
- Published
- 2013
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