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Your search keyword '"*COMPUTER industry"' showing total 5 results
5 results on '"*COMPUTER industry"'

1. Changing Course, Apple Offers Low-Priced Mac for the Home.

Author

Markoff, John and Hansell, Saul

Subjects
*PERSONAL computers, *NEW product development, *APPLE computers, *PRICING, *MARKETING management, *CONSUMERS, *CONSUMER behavior, *CONSUMER attitudes, *IPOD (Digital music player), *DIGITAL music players, *COMPUTER industry, *CONSUMER preferences, *MARKETING, *COMPUTERS, *DIGITAL electronics, *HIGH technology industries, *POPULAR culture
Abstract

Reports that Apple computer introduced its first low-price Macintosh. Perception of computers as appliances by most American consumers; Cost and features of the new Mac mini, which is aimed at the needs of the digital household; Details of the new Apple strategy; How the move is in part propelled by Apple's success with its iPod digital music players; Comments of Steven P. Jobs, Apple's chief executive; Impact of Apple's introduction of a low-priced machine on Microsoft's dominance in personal computers; Microsoft's move to turn PCs into entertainment centers; Views of analysts; Question of whether PC users will try Macintosh machines in large numbers; Background on the company and the role of co-founder Jobs. INSET: Different by Design.

Published
2005

2. ONE-PIECE WONDER.

Subjects
*IMAC (Computer), *APPLE computers, *PERSONAL computers, *COMPUTERS, *DIGITAL electronics, *COMPUTER industry
Abstract

Introduces the iMac G5 computer from Apple Computer Inc. Design features; Color screen; Price.

Published
2004

3. APPLE DELAYS NEW IMAC.

Subjects
*APPLE computers, *IMAC (Computer), *PERSONAL computers, *COMPUTERS, *COMPUTER industry
Abstract

Reports that Apple Computer Inc. announced plans to launch a next-generation iMac desktop computer.

Published
2004

4. Apple Introduces a Smaller, Less Expensive IPod.

Author

Markoff, John

Subjects
*MP3 players, *COMPUTER music, *COMPUTER industry, *COMPUTER sound processing, *COMPUTERS
Abstract

Reports on the less expensive version of iPod digital music players introduced by Apple Computer Inc. Price of the iPod; Features of the player; Percentage market share of the company in commercial music downloads and digital music player market.

Published
2004

5. Apple Thinks Big, And Small.

Author

Pogue, David

Subjects
*COMPUTER industry, *COMPUTERS, *HIGH technology industries, *WORLD Wide Web, *PRODUCT lines
Abstract

Discusses the 2003 product line of Apple computers. Discussion of iPhoto 2, iMovie 3, and iDVD 3; Mention of Safari, the Web browser said to be three times as fast as Microsoft's Internet Explorer; Discussion of a program similar to Microsoft's Powerpoint, Keynote.

Published
2003

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