1. Something in the Water? Maybe, but Not in the Beer.
- Author
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ADAM NEWMAN, ANDREW
- Subjects
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ADVERTISING , *COMMUNICATION in marketing , *BREWERIES , *ALCOHOLIC beverage industry - Abstract
A series of popular Coors commercials that ran for several years, until about 2006, opened with a shot of the Rocky Mountains and the text, ''Somewhere near Golden, Colorado.'' The ads featured Pete Coors -- grandson of the brewery founder Adolph Coors and currently chairman of Molson Coors Brewing Company -- standing in the snowy Rockies and commenting that what makes Coors unique is that it is made from that snow, after it melts and flows in streams toward its brewery. A new commercial, by Cultivator Advertising and Design in Denver, for Breckenridge Brewery, a brewpub and bottler also in the Rockies, will look familiar to Coloradans, since it opens with snowcapped mountains and the text, ''Somewhere near Breckenridge, Colorado.'' But after this spokesman -- the head brewer Bob Harrington, pitching the brewery's Lucky U India pale ale -- says the beer is brewed with ''real Colorado water,'' he points to a nearby stream and adds, ''Well, not this water -- do you know what bears do in here?'' [ABSTRACT FROM PUBLISHER]
- Published
- 2009