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Conventional history of the predominant, research-based model of business education (RBM) traces its origins to programs initiated by the Ford Foundation after World War II. This paper maps the elite network responsible for developing behavioral science and the Ford Foundation agenda. Archival records of the actions taken by central nodes in the network permit identification of the original vision statement for the model. Analysis also permits tracking progress toward realizing that vision over several decades. Behavioral science was married to business education from the earliest stages of development. The RBM was a fundamental promise made by advocates for social science funding. Appraisals of the model and recommendations for reform must address its full history, not the partial, distorted view that is the conventional account. Implications of this more complete history for business education and for behavioral theory are considered. © 2009 Wiley Periodicals, Inc. [ABSTRACT FROM AUTHOR]