1. When will government information be attractive? The effect of information features on the diffusion of government microblogs.
- Author
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Wang, Suli, Jiang, Hui, Wang, Kaichao, Zhou, Chuanmei, Bian, Jiahui, Yao, Jianrong, and Li, Gang
- Subjects
GOVERNMENT information ,MICROBLOGS ,ELABORATION likelihood model ,INFORMATION dissemination - Abstract
• Central information structure and peripheral information structure encourage forwarding. • Information style encourages forwarding. • Government information topic plays a significant moderating role. • Government information about people's livelihood easily attracts citizens to forward. Social media speeds up government information transmission between government agencies and citizens. Drawing on Elaboration Likelihood Model and Cognitive Fit Theory, we use cSEM package of R to examine how central information structure, peripheral information structure and information style influence the diffusion of government microblogs. We also explore how information topic moderates the main effects above. Analyzing data (n = 15,151) collected from six local government microblog accounts in China, we find that central information structure, peripheral information structure and information style indeed influences the diffusion of government microblogs. More importantly, our results show that government information topic (people's livelihood - vs non-livelihood) plays a significant moderating role in the diffusion of government microblogs. The findings contribute significant and intriguing insights to the research and practice in government information dissemination. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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