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The article focuses on Hainan Airlines' plan to consolidate its position with inroads into the European sector as it prepares to launch Grand China Air, China's largest privately owned airline group. The route to Brussels, Belgium indicates that the company is concentrating on developing the secondary market on the China-Europe sector and building a separate network to avoid head-to-head competition with other domestic airlines. Grand China Airlines will become a nationwide airline by merging four regional airlines.