Describes the Business Information Center (BIC), which is located in the Edwin L. Cox School of Business at the Southern Methodist University in Dallas, Texas. The primary aim of the BIC, which is to access business information, to support the integration of information and technology into the curriculum, and to act as a center for research and development for state-of-the-art information technology applications in education and business; Design of the BIC, which serves as an electronic hub for the school, making it the only fully networked business school in the country; Strategy of Dean Roy Herberger in developing the BIC; Online database services which the BIC subscribes to, including DIALOG, DataTimes, ORBIT, and the DOW JONES NEWS/RETRIEVAL; Discussion of reference services which are available to library users.