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The increasing complexity of designing and manufacturing of new and innovative products depends on how organizations benefit of a wide spectrum of experts. Open innovation should become more agile and “crowd” engineering is destined to organize an efficient and effective utilization of a wide set of workers, from students to researchers, start-ups and smart SMEs. This paper targets a detailed and upgraded literature review of the specificities and optimal way of combining management techniques, targeted to improve new product development applications. A practical case study, applied for an innovative company in cooperation with a public research organization, revealed useful characteristics for steps to be followed when analyzing the performances of an improved model for new product development algorithm.