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Precarious manhood beliefs portray manhood, relative to womanhood, as a social status that is hard to earn, easy to lose, and proven via public action. Here, we present cross-cultural data on a brief measure of precarious manhood beliefs (the Precarious Manhood Beliefs scale [PMB]) that covaries meaningfully with other cross-culturally validated gender ideologies and with country-level indices of gender equality and human development. Using data from university samples in 62 countries across 13 world regions (N = 33,417), we demonstrate: (1) the psychometric isomorphism of the PMB (i.e., its comparability in meaning and statistical properties across the individual and country levels); (2) the PMB’s distinctness from, and associations with, ambivalent sexism and ambivalence toward men; and (3) associations of the PMB with nation-level gender equality and human development. Findings are discussed in terms of their statistical and theoretical implications for understanding widely-held beliefs about the precariousness of the male gender role. © The Author(s) 2021.

Presence of gay men in mainstream media may have a positive impact on viewers’ attitude change. However, gay male characters are often stereotypically portrayed as feminine, and no research has yet explored audiences’ reactions to counter-stereotypical gay characters. Heterosexual Italian men ( N = 158) were exposed to a clip portraying (i) a stereotypical feminine gay male character, (ii) a counter-stereotypical masculine gay male character, or (iii) a nature documentary. Compared to the other conditions, exposure to the counter-stereotypical gay character increased discrimination toward gay men, in the form of anti-gay jokes, the higher the level of participants’ prejudice against gay men. Results further demonstrated that this effect was explained by reduced perceived stereotypicality of the character. Findings are in line with the social identity theory prediction that when gay men (outgroup) are perceived as too similar, and potentially threaten the group identity, heterosexual men would attempt to restore ingroup distinctiveness.

Social role theory posits that binary gender gaps in agency and communion should be larger in less egalitarian countries, reflecting these countries’ more pronounced sex-based power divisions. Conversely, evolutionary and self-construal theorists suggest that gender gaps in agency and communion should be larger in more egalitarian countries, reflecting the greater autonomy support and flexible self-construction processes present in these countries. Using data from 62 countries (N = 28,640), we examine binary gender gaps in agentic and communal self-views as a function of country-level objective gender equality (the Global Gender Gap Index) and subjective distributions of social power (the Power Distance Index). Findings show that in more egalitarian countries, gender gaps in agency are smaller and gender gaps in communality are larger. These patterns are driven primarily by cross-country differences in men’s self-views and by the Power Distance Index (PDI) more robustly than the Global Gender Gap Index (GGGI). We consider possible causes and implications of these findings., National Science Centre, Poland 2017/26/M/HS6/00360, United States Department of Health & Human Services, National Institutes of Health (NIH) - USA, NIH National Institute of General Medical Sciences (NIGMS) RL5GM118963, Universidad Nacional de Educacion a Distancia, Spain RTI2018-093550-B-I00, Grant Agency of the Czech Republic 20-01214S, Institute of Psychology, Czech Academy of Sciences RVO: 68081740, UK Research & Innovation (UKRI), Economic & Social Research Council (ESRC) ES/S00274X/1 MCIN/AEI PID2019-111549GB-I00, European Research Council (ERC) European Commission ERC-2016-COG 725128, Swedish Research Council Swedish Research Council for Health Working Life & Welfare (Forte) 2017-00414, University of Brasilia 04/2019

To test the “sex sells” assumption, we examined how Italian men and women react to sexualized advertising. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral ads, whereas men were unaffected by ads’ sexualization (Study 1,n = 251). Study 2 (n = 197) replicated the overall results. Study 3 (n = 198) tested hostile sexism as a moderator as well as negative emotions as a mediator of consumers’ responses. Especially men with higher hostile sexism showed more purchase intentions after viewing female sexualized ads than neutral ads. Moreover, women’s lower consumer responses toward sexualized female ads were due to higher negative emotions. Study 4 (n = 207) included ads with both female and male models, replicating responses to female sexualization and showing that both women and men had lower product attractiveness and purchase intentions toward male sexualized ads than neutral ads. Replicating and extending Study 3’s results, women’s negative emotions was the mediator. The present study has practical implications for marketers because it suggests that “sex does not sell.” In addition, considering both the psychological damage and practical inefficacy of sexualized ads, our findings have important implications for public policy.

The goal of the present study was to investigate the causal direction of influence between the ingroup as a whole and the self or another ingroup member considering a key feature of groups, i.e., their perceived meaningfulness. To this goal, in Study 1, 2, and 3 we predicted a preference for self-stereotyping and ingroup-stereotyping in the meaningful social categories of sorority women, left-handed people and psychology students. In Study 4 we further expect that the meaningfulness attributed to a group moderates the direction of causality between individual and ingroup perception. Thus, we used one's Zodiac sign as the ingroup whose degree of meaningfulness varies across participants and we hypothesized higher levels of meaningfulness attributed to the ingroup to be associated with higher self- and ingroup-stereotyping. Using the methodologically stringent Induction Deduction Paradigm, participants were given information on unfamiliar dimensions, about either the ingroup or an individual (self or other ingroup member) and asked to make inferences on those same attributes about the ingroup (induction condition) or the individual (deduction condition). As predicted, a preference for deduction to the self (i.e., self-stereotyping) and deduction to another ingroup member (i.e., ingroup-stereotyping) were found for the meaningful groups of sorority women, left-handed people, and Psychology students (Studies 1, 2, and 3). In Study 4, consistent with predictions, the higher the level of attributed meaningfulness to the Zodiac system the higher the degree of deduction both to the self (self-stereotyping) and to another Zodiac ingroup member (ingroup-stereotyping). Several implications of these results are discussed, for example in relation to the possibility of educational interventions aimed at invalidating intergroup differences.

Group status influences individuals' identity. Low-status group members identify with their in-group more strongly than high-status group members. However, previous research has mostly analyzed explicit identification with a single in-group. We examined effects of both double group membership, namely gender and sexual orientation, which are two intersecting categories defining high/low-status groups, and contextual identity prime on both implicit self-categorization and explicit identification. Heterosexual and homosexual men and women (N = 296) completed measures of implicit self-categorization and explicit identification with gender and sexual orientation after being primed with gender or sexual orientation. Implicit self-categorization was stronger for low-status than high-status groups: implicit gender self-categorization was higher for women than men, and implicit sexual orientation self-categorization was stronger for homosexual than heterosexual participants. Lesbian participants showed the strongest implicit sexual orientation self-categorization compared to the other three groups. Moreover, homosexual men and women and heterosexual women showed stronger implicit self-categorization with their low- than high-status membership. By contrast, heterosexual men showed equally strong implicit self-categorization with gender and sexual orientation. No differences on explicit identification emerged. Hypotheses on contextual identity primes were only partially confirmed. Findings are discussed in relation to literature about sexual orientation self-categorization and gender stigma. info:eu-repo/semantics/acceptedVersion