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Your search keyword '"Heidi Johnson"' showing total 2 results
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2 results on '"Heidi Johnson"'

1. Consumer decisions with artificially intelligent voice assistants

Author

Juliana Schroeder, Mary Steffel, Stephen A. Spiller, Benedict G. C. Dellaert, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Bas Donkers, Kristin Diehl, Harmen Oppewal, Nathanael J. Fast, Suzanne B. Shu, Bernd H. Schmitt, TA Theo Arentze, Tom Baker, Real Estate and Urban Development, EAISI Health, EAISI Mobility, and Business Economics

Subjects
Marketing, Economics and Econometrics, Artificial intelligence, Digital marketing, business.industry, Purchasing, Consumer decision-making, Consumer models, Voice assistants, Everyday tasks, Consumer dialogs, Business, Business and International Management, Impact area
Abstract

Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and are also increasingly assisting consumers with purchasing decisions, making AIVAs a rich topic for marketing researchers. We develop a series of propositions regarding how consumer decision-making processes may change when moved from traditional online purchase environments to AI-powered voice-based dialogs, in the hopes of encouraging further academic thinking and research in this rapidly developing, high impact area of consumer-firm interaction. We also provide suggestions for marketing managers and policymakers on points to pay attention to when they respond to the proposed effects of AIVAs on consumer decisions.

Published
2020

2. A longitudinal study of outcome measures for children receiving early intervention services.

Author

Eigsti HJ, Chandler L, Robinson C, and Bodkin AW

Subjects
Child, Child, Preschool, Female, Follow-Up Studies, Humans, Infant, Male, Prospective Studies, Reproducibility of Results, Disability Evaluation, Children with Disabilities rehabilitation, Motor Activity physiology, Motor Skills physiology, Physical Therapy Modalities
Abstract

Purpose: The purpose of this study was to compare the Pediatric Evaluation of Disability Inventory (PEDI) and the Mullen Scales of Early Learning (MSEL) as measures of change in children who received early intervention services., Methods: Thirty-four children were stratified into 2 groups according to the presence of gross motor delay. The PEDI and MSEL were administered 3 times: at an average age of 18, 31, and 53 months of age. Data were analyzed using a repeated-measures multivariate analysis of variance., Results: The findings suggest that PEDI Functional Skills Scaled Scores were capable of measuring change in both groups of children. The standard scores on the PEDI Functional Skills Social Scale were found to be more sensitive to change than the MSEL Receptive and Expressive Language scores for children with motor delays., Conclusion: Using PEDI scaled scores may be an effective strategy for measuring change in children receiving early intervention services.

Published
2010
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