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The township traditional market environment is declining due to the lack of perspective and consideration of the behaviour needs of the crowd. In this study, the activity space of four township traditional markets in Taoyuan County, Changde City is taken as the research object, and the evaluation index of spatial environment experience of rural markets is established from the perspective of behaviour demand. Using Importance-Performance Analysis (IPA) to study users’ views on the market environment. The results show that: (1) there are significant differences in users’ views on the importance and satisfaction of market environment elements, among which the gap between supply and demand is relatively large, such as spatial smoothness (C6), rationality of parking space planning (C9), ecological and cultural landscape (C22). (2) The people in township traditional markets pay more attention to the practicality of space and the low-level material needs, while the spiritual needs and humanistic elements are not very concerned. Therefore, in this study, we suggest that in the subsequent renovation, first of all, optimize the market space layout; Secondly, strengthen the safety management of township markets and standardize the market operation order; Thirdly, refine local cultural genes and enrich market cultural activities; Finally, adapt measures to local conditions and create a market landscape with regional characteristics.

Street commerce is the basic unit of urban structure and an important part of people’s life. With the continuous advancement of online commerce, people’s consumption habits and consumption patterns have begun to change. (1) Background: During the epidemic, the global business environment changed dramatically, and traditional street business has also been hit hard, leaving a lot of idle space. The question is how to solve the problem of activating the commercial street space after its decay, and realize its sustainable development. (2) Methods: This paper takes the commercial space of Nonglin Street as the object, constructs the relevant factors affecting the commercial space of the street by using the theory of scenes, and collects the data by means of a field investigation and questionnaire. According to a weight analysis and satisfaction analysis, the advantages and disadvantages of the commerce in Nonglin Street are understood. (3) Results: The importance of the three variables of the appearance, comfort and diversity of the commercial space in Nonglin Street is very high and the satisfaction is low. (4) Conclusions: Nonglin Street need to increase diversified forms of business, open block space, integrate regional cultural symbols, and improve the management model of street commerce.