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Objective: To explore whether there is any causal combination of marketing conditions affecting the growth stage of social entrepreneurship proposals in two emerging countries: Brazil and Mexico. Method: An exploratory type of research was developed, applying a comparative qualitative configurational analysis with 18 case studies or study units, nine from each country, to discover the combination of key conditions of marketing variables associated with the growth stage of the ventures studied. Main Results: In Mexico, growth occurs with the presence of a distribution channel, approach to multiple target markets, hybrid mission, and penetration pricing strategy. In Brazil, on the other hand, growth is explained by penetration pricing, variety of products and services, multiple distribution channels, and loyalty programs. Relevance: This work is relevant for its contribution to the understanding of the role of marketing variables in the survival and extension of the growth phase of social enterprises. Theoretical/Methodological Contributions: The paper contributes to the advancement of knowledge of marketing capabilities in growth-stage social enterprises in emerging countries. [ABSTRACT FROM AUTHOR]

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This article analyzes the determinant attributes valued by the retail consumer of construction materials in São Paulo State, Brazil, using a survey with 450 consumers from two large retail networks of construction materials in three Brazilian cities testing two hypotheses regarding the differences in attributes valued by the consumes when choosing a point of sale. The Correspondence Analysis (CA) was used to examine relationships of the valued attributes from one city to another. The results showed that there are 45 determinant attributes valued by the consumer, classified into 9 categories (relationship, service, convenience, pricing policy, point of sale, product, services, promotion and brand). The categorization proved to that some categories, for example, convenience, have different meanings in cities with different profiles. Other attributes appreciated by customers were product variety, location of store, personalized service, price, quality of products, and store image. The results of the study contribute to the field by enhancing knowledge of determinant attributes valued in construction materials retail, helping store managers to shape their marketing strategies. [ABSTRACT FROM AUTHOR]

This study establishes whether the link to a specific sector of activity influences consumer purchasing behavior, and the factors that determine that lead them to purchase a portable electronic device. The ornamental stone industrialization sector was selected. A statistical descriptive study was carried out with a sample of 145 consumers involved in processing in the ornamental rock sector. Descriptive statistics, correlation and multiple linear regression analysis were applied for data analysis. The results demonstrate that consumers take into account interconnected factors, such as brand, design and utility, when purchasing a portable electronic device, and they look for a simultaneous application in their professional activities, with little emphasis on new features. Thus, it is concluded that consumers are interested in products with a proven multifunctional application. Future studies could analyze consumer behavior in other economic sectors, as well as proceed with an comparative analysis of the results achieved, which could contribute to improvements in organizational management for micro and small companies in different economic segments. [ABSTRACT FROM AUTHOR]

Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)