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Introduction: This study examines the consistency between subjective similarity evaluations and the theoretical predictions derived from Tversky's ratio model of similarity, alongside the impact of additional positive and negative features on perceived similarity to ideal and bad politicians. Methods: Using a sample of 120 participants, we assessed the similarity of eight candidate profiles to an ideal and bad politician, varying in positive and negative features. Participants' subjective evaluations were compared with theoretical predictions derived from Tversky's ratio model. The analysis focused on how candidate and referent valence influenced observed versus theoretical similarity. Results: Subjective similarity judgments deviated systematically from theoretical predictions, especially for positively featured candidates, indicating a negativity effect. Additional positive features decreased the perceived similarity of favorable candidates to an ideal politician, while additional negative features did not significantly affect similarity judgments of unfavorable candidates. Discussion: Our findings underscore a significant disparity between subjective and objective similarity judgments, notably for favorable candidates. While the ratio model performs well for unfavorable candidates, its applicability diminishes for favorable ones, emphasizing the role of feature valence in decisionmaking. Further research on feature valence is crucial for a comprehensive understanding across contexts. [ABSTRACT FROM AUTHOR]

Our research focuses on the perception of difference in the evaluations of positive and negative options. The literature provides evidence for two opposite effects: on the one hand, negative objects are said to be more differentiated (e.g., density hypothesis), on the other, people are shown to see greater differences between positive options (e.g., liking-breedsdifferentiation principle). In our study, we investigated the perception of difference between fictitious political candidates, hypothesizing greater differences among the evaluations of favorable candidates. Additionally, we analyzed how positive and negative information affect candidate evaluation, predicting further asymmetries. In three experiments, participants evaluated various candidate profiles presented in a numeric and narrative manner. The evaluation tasks were designed as individual or joint assessments. In all three studies, we found more differentiation between positive than negative options. Our research suggests that after exceeding a certain, relatively small level of negativity, people do not see any further increase in negativity. The increase in positivity, on the other hand, is more gradual, with greater differentiation among positive options. Our findings are discussed in light of cognitive-experiential self-theory and density hypothesis. [ABSTRACT FROM AUTHOR]