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This study develops an integrated model that investigates the impact of app technology on event experiences and subsequent consumer behaviors—place attachment, affective commitment, and behavioral intentions. In the context of sports tourism events, data were collected from 219 international participants during the 12th Transpyr race in 2022. Results suggest that perceived usefulness, information value, and perceived enjoyment are drivers of users' app satisfaction, though perceived ease of use did not directly impact app satisfaction. App satisfaction positively impacted event experiences, fostering place attachment, behavioral intention (intention to participate, word‐of‐mouth, electronic word‐of‐mouth), and affective commitment. Affective commitment also influenced behavioral intentions positively, unlike place attachment. This study extends the tourism and consumer behaviors literature. It also presents a new perspective on the TAM model by measuring the users' online experience and its impact on the event experience. Additionally, it provides event organizers with guidelines for building successful experiences. [ABSTRACT FROM AUTHOR]

Consumers often continue to support companies involved in unethical conduct. Yet, a theoretical understanding of such behavior is lacking. This study aims to demonstrate that moral decoupling enables consumers to offer continuous support for companies involved in unethical conduct by reducing feelings of guilt in the purchase decision. It further intends to explore how personality traits moderate the influence of decoupling mechanisms on purchase intentions and to show how the moral intensity of misconduct affects consumersʻ activation of moral decoupling. Four empirical studies were conducted, revealing that decoupling explains purchase intentions both directly and indirectly through guilt. The study also shows that consumersʻ empathic concern and moral identity moderate decoupling processes. High moral intensity of unethical conduct diminished engagement in moral decoupling. [ABSTRACT FROM AUTHOR]

The cryptocurrencies (cryptos) market has undergone rapid development in the last years. Although this market is highly volatile and has frequently crashed, consumers show continued interest as well as widespread possession of such assets. Therefore, this research explores the mechanisms underlying consumers' engagement in crypto trading. The results of five studies including eight experiments reveal that externally evoked fear‐of‐missing‐out (FOMO) appeals influence consumers' investment decisions and that this effect is mediated by affective processes and moderated by impulsivity. The results further demonstrate that FOMO appeals lead consumers to repeated investment decisions, even if prior losses have been incurred. Finally, the findings suggest that the effects of FOMO can be mitigated via communication strategies (i.e., fear messages). The results provide notable implications for academics and policymakers concerned with consumers' crypto engagement. [ABSTRACT FROM AUTHOR]

Based on the Health-Belief Model, the Theory of Reasoned Action and elements from social exchange, political ideology and fairness theories, this study explores the factors explaining individuals' intentions to be vaccinated against COVID-19. Data were collected from a representative sample of the Spanish population composed of 507 citizens. The proposed model is tested with Partial Least Squares. Empirical testing suggests that attitudes toward the vaccine and moral norms directly determine citizens' behavioral intentions to get vaccinated. These attitudes are mainly explained by perceptions about the benefits and risks associated with the vaccine and, to a lesser extent, by the perceived susceptibility, severity and knowledge of the disease, and each individual's personal health orientation. Contrary to our expectations, perceived social pressures and cues to action do not explain behavioral intentions and attitudes, respectively. The findings from this study also suggest that political ideology indirectly, rather than directly, determines attitudes and behavioral intentions to get vaccinated via increased perceptions of trust and fairness involving the government's decisions regarding the vaccination campaign. Overall, results suggest that reasons for accepting, or rejecting, the vaccine are heterogeneous and more complex than expected. Findings provide relevant insights for policymakers when it comes to designing effective interventions to increase the acceptance of the vaccine and reduce infection rates in the short term. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to provide a better understanding of customer brand engagement (CBE) by proposing and empirically testing a model of antecedents and consequences of CBE for user-initiated online brand communities (OBCs). Design/methodology/approach: The model is tested using a sample of 584 participants in two relevant OBCs created and managed by brand fans. Specifically, data were collected from two communities in the photography products category: Nikonistas and Canonistas. Findings: The results indicate that community and brand identification positively and significantly influence CBE. Furthermore, the supporting role of OBCs' moderators facilitates CBE and moderates the influence of community identification on CBE. Regarding the outcomes of CBE, the results show that higher levels of engagement are positively, directly and significantly associated with favorable intentions towards the brand and the community. These effects are then mediated by brand affective commitment. Research limitations/implications: The study has been conducted in two Spanish OBCs of two specific high-involvement products category: it is cross-sectional and focuses on a limited number of antecedents and consequences. Practical implications: Evidence from this research supports and emphasizes the potential that these platforms have for brand management such that firms' resources could be best allocated on those elements that lead to superior CBE. Originality/value: The study endorses the role of CBE in fostering brand and community-related favorable outcomes in the context of user-initiated OBCs. It shed lights on the potential that these online platforms have for brands and on the role that brand management should play in digital contexts that are outside the direct control of the company. [ABSTRACT FROM AUTHOR]

Motivations and place attachment constructs have been previously used as antecedents of behavioral intentions regarding a destination. Nevertheless, previous studies investigating behavioral intention models have paid little attention to the influence of motivations on place attachment and the influence of place attachment on behavioral intentions within the same structural model. This article develops an integrated model to investigate these relationships. Data were collected from recreational scuba divers in Catalonia, Spain. The results suggest that personal escape and personal seeking are the main motivations, and these factors influence place dependence and place identity. Other findings indicate that place dependence influences behavioral intentions more than place identity. In addition, the level of involvement in the activity moderates the links between constructs in some of the relationships. [ABSTRACT FROM AUTHOR]

This study develops an integrated model that examines how service quality, perceived experiences and enduring involvement determine tourists' behavior. The model proposes that enduring involvement has both a direct and moderating influence on tourists' satisfaction with the destination. Data were collected from 1091 visitors of two museums in Barcelona: the Picasso Museum and the Miró Foundation. The results suggest that visit experience, service quality and involvement are drivers of satisfaction. Satisfaction influences the behavioral intentions of visitors to the museum. In addition, the visitors' level of art involvement negatively moderates the influence of perceived quality and experience on tourists' satisfaction. Copyright © 2017 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Understanding the importance of a country’s image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international tourist destinations, namely Cancun (Mexico) and Lloret de Mar (Spain). The results indicate that country image influences destination image; destination image influences value, satisfaction, and behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. These findings confirm that the country and destination images are different constructs, and that destination image is the key to attracting tourists. Additionally, there are some differences in the relationships hypothesized in the model among the destinations. [ABSTRACT FROM PUBLISHER]

This study examined an integrated model of behavioral intentions toward historic house museums, through the simultaneous relationships among visitors' perceptions of the historic house museum, crowding, interactions with employees, emotions about their visit, intention to revisit the museum and recommend it to others, and the moderator effect of price fairness. Seven hundred thirty-six visitors were surveyed after visitingLa PedreraandCasa Batlló, the historic house museums of the architect Antoni Gaudí in Barcelona. The results from a structural equation model indicate that visitors' perception of the historic house museum (i.e., their appreciation of the houses' architecture, aesthetic quality, artistic work, and accessibility), visitors' positive interactions with employees, and low levels of crowding are antecedents of positive emotions, and visitors' positive emotions about their visit are a predictor of intentions to revisit and recommend the museum to others. In addition, price fairness was tested as a moderator effect using multigroup analysis. This analysis consists of comparing two subsamples of visitors, which were selected according to whether they believe the admission price is fair or unfair. The effect between perceptions of the historic house museum and positive emotions, and the effect of positive emotions on behavioral intentions is greater for visitors who found the price fair than for those who found the price unfair. The results lead to recommendations for cultural heritage managers. [ABSTRACT FROM PUBLISHER]

Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationality on the construction of behavioral intentions and their antecedents among cruise line passengers. This study investigates the moderating effects of nationality on the relationships between perceived value, satisfaction, trust and behavioral intentions among Spanish and (U.S.) American passengers of cruise lines that use Barcelona as home port and port-of-call. A theoretical model was tested with a total of 968 surveys. Structural equation models (SEMs) were used, by means of a multigroup analysis. Results of this study indicated that Spaniards showed stronger relationships between trust and behavioral intentions, and between emotional value and satisfaction. Americans presented stronger relationships between service quality and satisfaction, and between service quality and behavioral intentions. [ABSTRACT FROM AUTHOR]

The cross-border tourism market draws attention from the tourism industry due to its attraction, and because it offers economic opportunities for residents on both sides of the border. Despite the importance of this market, only a few studies have developed behavioral-intention models in this context. This study aims to contribute to filling the gap in knowledge about the antecedents of tourists’ behavioral intentions in visiting cross-border areas. Four antecedents of behavioral intentions are proposed based on a literature review. Specifically, this research examines an integrated model of behavioral intentions towards a cross-border area through the simultaneous relationships among sensation-seeking, perceived crowding, value, satisfaction, and behavioral intentions. International tourists who were visiting the border area in Nicosia, Cyprus, and crossing the border at the Ledra Street checkpoint, were interviewed (N = 1401). The results, gathered from structural equation models, indicate that sensation-seeking, perceived crowding, and value influence satisfaction; perceived low crowding influences behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. Additionally, the level of expectations was tested by means of a multi-group analysis. The tourists’ expectations were seen to exert a moderating effect on all of the relationships hypothesized in the model. The implications for policymakers are discussed. [ABSTRACT FROM PUBLISHER]

The article discusses research on cruise passengers' behavioral intentions to cruise lines. Topics covered include the importance of the global cruise market in the tourism and leisure services sector, the economic impact of cruise lines' activity on the European economy, and the factors determining the attitude towards the provider. Also mentioned are the concept of customer value, perceived service quality, and trust.

Research question:Although drivers of customers' behavioural intentions are seen as a necessary source of information to management, there is a scarcity of research in the sports literature. The current study examines an integrated model of behavioural intentions towards dive centres through the simultaneous relationships among service quality, value, perceived crowding, novelty, emotions, satisfaction and behavioural intentions, and the moderator effect of involvement. Research methods:The framework proposed has been developed through a critical review of existing literature. A survey was conducted among self-contained underwater breathing apparatus (SCUBA) divers (n= 454) who had just finished diving around the Medes Islands. Results and findings:The results, gathered from structural equation models, indicate that service quality influences behavioural intentions and that novelty influences emotions and satisfaction. These results also provide evidence of the strong influence of emotions on behavioural intentions, with direct and indirect effects. Additionally, the level of involvement was tested by means of a multi-group analysis. The results showed that the level of involvement moderates some of the relationships. Implications:These findings suggest managerial implications, such as the need to provide high levels of services before, during and after the dives; the need to maintain low carrying capacity to avoid the perception of crowding; and to increase the emotional offer of diving services. [ABSTRACT FROM PUBLISHER]

This study investigates the relationship of heritage building and employee displayed emotion with tourist emotions, satisfaction and behavioral intentions, and the moderator effect of knowledge of United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS). A theoretical model was constructed which was tested with a total of 883 surveys. The questionnaires focus on the Basilica of the Holy Family—La Sagrada Família—in Barcelona (Catalonia, Spain). The study of the data used structural equation models by means of a multigroup analysis. The results suggest that heritage building and employee displayed emotions influence tourist emotions, tourist emotions influence satisfaction, and satisfaction influences behavioral intentions. Furthermore, a direct effect of heritage building on behavioral intentions has been identified. In addition, it has been proved that knowledge of UNESCO WHS moderates the linkages between constructs in most of the relationships in the sample analyzed. [ABSTRACT FROM PUBLISHER]

This paper examines the adoption of mobile applications for restaurant searches and/or reservations (MARSR) by users, as part of their experiential quality. Following an extended and expanded version of UTAUT-2, this research proposes eight determinants of intentions to use: performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price-saving orientation, habit, social influence, and perceived credibility. The data were collected from Spanish users of MARSR applications (n = 1200), and analyzed using structural equation modeling (SEM). The findings confirm the need to extend and expand UTAUT-2 by incorporating perceived credibility and the social norm approach. The results gathered from SEM indicate that the drivers of intentions to use MARSR are, in order of impact: habit, perceived credibility, hedonic motivation, price-saving orientation, effort expectancy, performance expectancy, social influence, and facilitating conditions. Habit, facilitating conditions, and intentions to use are significantly related to use. Additionally, the moderating effects of gender, age, and experience were tested by means of a multi-group analysis. The users' experience was seen to exert a moderating effect in some of the relationships hypothesized in the model, while gender and age did not play a significant role. The findings have both research and practical implications. [ABSTRACT FROM AUTHOR]