1. Communication needs and food allergy: An analysis of stakeholder views
- Author
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Susan Miles, Rene Crevel, George Chryssochoidis, Lynn Frewer, Kate Grimshaw, Alicia Guidonet Riera, Hazel Gowland, Rebecca Knibb, Priska Koch, Charlotte Madson, Clare Mills, Susanna Palkonen, Sylvia Pfaff, Romana Roccaldo, Joachim Scholderer, Oydis Ueland, Erkka Valovirta, Wim Verbeke, Gilissen, Luud J.W.J, Wichers, Harry J., Savelkoul, Huub F.J., and Bogers, Robert J.
- Subjects
Marketing and Consumer Behaviour ,Fødevareallergi ,Stakeholders ,MGS ,Communication ,Food allergy ,Life Science ,MAPP ,Marktkunde en Consumentengedrag ,Kommunikation ,Interessenter - Abstract
At present, the most useful approaches to communicating information about food allergy to different stakeholder groups are not understood. Stakeholders include allergic consumers, their carers, health professionals, public authorities (regulators and compliance authorities), retailers, manufacturers, caterers and the general public. Communication needs are reviewed both generally and specifically from the perspectives of different stakeholders. A stakeholder consultation was conducted to solicit the views of different stakeholders regarding what information is required. This indicated some common needs regarding, for example, causes and symptomology of food allergy. In addition, some specific information needs for different stakeholders were also identified. The industrial sector requires more information about clear guidelines for labelling practices, whereas the allergic consumers and health professionals require more information about symptomology, treatment and prevention. Regulators specifically need information from risk assessors regarding issues key to the implementation of an effective regulatory framework. This may need to be at a more detailed level of technicality than that required by other stakeholders (for example, consumers). The results therefore suggest that targeted information strategies may be the most resource-efficient way to communicate effectively to different stakeholders about food allergy. However, those information channels which are best suited to specific stakeholder needs remain to be established and exploited. At present, the most useful approaches to communicating information about food allergy to different stakeholder groups are not understood. Stakeholders include allergic consumers, their carers, health professionals, public authorities (regulators and compliance authorities), retailers, manufacturers, caterers and the general public. Communication needs are reviewed both generally and specifically from the perspectives of different stakeholders. A stakeholder consultation was conducted to solicit the views of different stakeholders regarding what information is required. This indicated some common needs regarding, for example, causes and symptomology of food allergy. In addition, some specific information needs for different stakeholders were also identified. The industrial sector requires more information about clear guidelines for labelling practices, whereas the allergic consumers and health professionals require more information about symptomology, treatment and prevention. Regulators specifically need information from risk assessors regarding issues key to the implementation of an effective regulatory framework. This may need to be at a more detailed level of technicality than that required by other stakeholders (for example, consumers). The results therefore suggest that targeted information strategies may be the most resource-efficient way to communicate effectively to different stakeholders about food allergy. However, those information channels which are best suited to specific stakeholder needs remain to be established and exploited.
- Published
- 2006