1. Rolex goes global with Nat Geo
- Subjects
Rolex Montres S.A. -- Marketing -- Contracts ,Uden ,National Geographic Channel -- Contracts -- Marketing ,Documentary television programs -- Contracts ,Television broadcasting industry -- Contracts ,Television programs -- Production and direction ,Educational broadcasting -- Marketing ,Television production companies -- Contracts ,Television broadcasting -- Marketing ,Company marketing practices ,Contract agreement ,Business ,Mass communications - Abstract
Watch-brand Rolex is going into broadcasting, commissioning Uden to make documentaries about its bi-annual competition for innovative projects around the world. The National Geographic Channel has pre-bought a 52-minute compilation [...]
- Published
- 2000