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As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars in terms of developing influencer marketing on Instagram. Hence, this paper investigates the nature of book influencers in the literature based on keywords found in the Web of Science online database. Accordingly, a quantitative research encompassing 167 studies viewed through the VOSviewer tool in the form of bibliometric maps is noted. Thus, the study aims to better understand the landscape of book influencers, starting from the analysis of keywords found and, implicitly, the links that are created between them. Moreover, any influencer’s digital action affects the consumers and also increases their trust. This paper provides relevant insights on bookstagrammers, as well as laying the groundwork for future research on the evolution and impact in modern readers' lives.

n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the world starts from its emergence as a hashtag and is shaped by the evolution of social media applications and, by extension, consumer demands. In such manner, keywords and themes relevant to a better understanding of the Instagram trend are established in articles from online databases that this study aims to examine. In other words, the research investigates the nature of bookstagram present in the literature through a quantitative analysis of bookstagram articles from their first appearance to the present, starting with 90 and narrowing our study to 15. Thus, the VOSviewer software is chosen as a tool, which provides a bibliometric map of all implemented papers from the Web of Science database interpreting data about the aforementioned trend. Therefore, the aim of the paper is to better understand the #bookstagram phenomenon since its first appearances in the literature, laying the foundations of relevant concepts and ideas to characterize it. So, bookstagram is relatively new in the Internet ecosystem, but it is strengthening every day the interest of digital users to discuss and learn about books, regardless of the social media platform used. There is also a growing interest in the impact the trend is having on modern literary culture. Moreover, the research will be an important pawn in the growing value of information encompassing the modern phenomenon of reading lovers on the social media platform Instagram.

An essential element of everyday is the digital presence of consumers in the Internet marketplaces. Moreover, social media platforms are becoming an important part of 21st century commerce and mark a modern way of doing business. Thus, being in a world that is evolving in terms of social media and digital marketing, this article delves into the significant impact of Bookstagram influencers on the visibility and popularity of books. In other words, this article aims to take a close look at the "Bookstagram Tour" phenomenon in Romania, analyzing how bookstagrammers can increase the recognition of a book through their platforms. Starting from an exploratory-descriptive research, we highlight the examination of interactions, post likes and engagement metrics of posts related to a specific online book tour. The study aims to quantify the influence of bookstagrammers in promoting literary content, marking that such a promotion technique succeeds, both in the short and long term, in strengthening the relationship between influencer and consumer and increasing the number of digital interactions. This exploration is key to understanding the changing dynamics of book marketing and readership in the social media age, where influencers hold substantial power in shaping public opinion and determining trends in the literary world. [ABSTRACT FROM AUTHOR]

The digital revolution has reshaped approaches to promoting reading and literature, posing challenges in a world where technological advancements compete with traditional forms of entertainment. Libraries, especially tasked with engaging younger generations, must actively adapt to make reading attractive. In this context, the emergence of book influencers and reading promoters on social media and online platforms plays a crucial role in reading education. These influencers, spanning diverse age groups and interests, offer libraries opportunities to diversify their reading programs. Our research focused on Hungarian book influencers and reading promoters using the “walkthrough” method on four platforms, identifying 60 individuals. Structured interviews with 23 influencers aimed to uncover their activities, motivations, and the underlying aspirations and reading experiences behind their content. The study contributes to literary and cultural mediation, exploring the intersection between libraries and literacy promoters. It addresses how literacy promoters can collaborate with libraries to enhance the promotion of reading and literature in the community. Emphasizing how reading promoters can help libraries generate interest in books and literature, the findings suggest that social media and influencers complement libraries’ literacy strategies. Collaboration with these influencers has the potential to benefit both libraries and readers, fostering a reading culture aligned with the digital era’s demands. Encouraging influencers to collaborate with libraries could also lead to the education of their followers, transforming them into library users. [ABSTRACT FROM AUTHOR]

As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars in terms of developing influencer marketing on Instagram. Hence, this paper investigates the nature of book influencers in the literature based on keywords found in the Web of Science online database. Accordingly, a quantitative research encompassing 167 studies viewed through the VOSviewer tool in the form of bibliometric maps is noted. Thus, the study aims to better understand the landscape of book influencers, starting from the analysis of keywords found and, implicitly, the links that are created between them. Moreover, any influencer's digital action affects the consumers and also increases their trust. This paper provides relevant insights on bookstagrammers, as well as laying the groundwork for future research on the evolution and impact in modern readers' lives. [ABSTRACT FROM AUTHOR]