The new Quebec publishers that emerged in the early 2000s present themselves in their discourse as having close ties with their authors, but also with other actors in the book chain, such as booksellers and printers. Without reducing this element to simple positioning, I would argue that the promotion of this outreach work, presented in the form of privileged interpersonal relationships, is a nodal point in the ethos of new publishers, who use it to set themselves apart from their elders, such as Boréal and Leméac. I will show how this “publication of proximityâ€? can be seen in the discourse of “emergingâ€? authors and publishers, particularly at Le Quartanier, Alto and Marchand de feuilles. Collaboration and proximity are at the foundation of the ethos of these publishing houses, these values being part of their collective image. Their camaraderie is embodied, for example, in pictures that show authors and their publishers participating in events or activitiesâ€"whether literary or not. Beyond the expected couple of the publisher and the author, we also highlight the proximity of many people involved in the book chain: booksellers, graphic designers, distributors, etc. In short, new publishers seem to be polishing their image by relying on multiple close collaborations as well as on editorial structures on a human scale, which seems central to the positioning of emerging publishers. [ABSTRACT FROM AUTHOR]