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The development of technology has made great leaps in the lives of people. Digital marketing is now an integral part of every business, irrespective of its size and nature. The growing importance of digital marketing has affected the way businesses promote their offerings to old and new customers. The goal of digital marketing is to make the most of the available practices to target and reach the right users, attract their attention, make a sale, and achieve overall customer satisfaction. Through a survey of 100 e-tailers, this study examines the internal and external factors that influence the adoption of digital marketing practices in the Greek retail sector. The results of a regression analysis show that business resources and related practices have a positive impact on the benefits that can be achieved through the adoption of e-marketing practices.

The research presented in this paper is a preliminary empirical study of primary school children’s ability to construct a qualitative explanatory model for the ‘energy’ concept. The research results are particularly encouraging since it seems that 6-7 year old children are able, following a relevant teaching intervention, to utilize a linear causal reasoning and construct a preliminary energy model. Through the use of this model, the children are able to describe natural phenomena, such as the lighting of a lamp or the movement of a small motor using a battery or a photovoltaic cell.