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Entrepreneurial burnout is a common practical problem faced by entrepreneurs under the pressure of multiple roles. Drawing on theory related to self-identity and conservation of resource, this study reveals the mechanism between role overload and entrepreneurial burnout, as well as the moderating effect of perceived social support. We used SEM structural equations to test the main effects, and Bootstrap repeated sampling was used to estimate the indirect effects and their sampling distribution. At the same time, multiple regression analysis was carried out using Process to test the regulatory effect.The results show that role overload is positively correlated with burnout, obsessive passion plays a mediating role, and perceived social support plays a moderating role.