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For fishery assessment of up-to-date state of three water storage reservoirs in the northern part of the Moscow area, classical methods of hydrobiological and ichthyological investigations were used, as well as echolocation and fish-farming plane-tables for calculation of growth possibilities of fish communities representatives. The low depths (average between 2 and 2.5 m) of the Yakhromskoe and Velevskoe water storage reservoirs create favorable conditions for intensive development of aquatic plants, they show greater similarities of ichthyofauna but the low growth rate, of the bream (Abramis brama) as the main object at the amateurish fishing. The Zhestylevskoe water storage reservoir, having the greatest area and depth (average 6 m depth) and the weed filling less than 5%, shows the bream growth rate higher than that one of the 2 other water bodies. The normative-legal rules of the Russian Federation permit to register officially fish cultural and fishing areas at water storage reservoirs of more than 100 hectare what allows to determine ways of their subsequent stable exploitation. On the example of the Yakhromskoe, Zhestylevskoe and Velevskoe water storage reservoirs , algorithms of reservoirs transference from one state into another one have been given with a view to use them intensively.

Addressing the problems of philosophical hermeneutics is determined by the need to reconstruct the theme of love in Russian culture in the first half of the XIX century. Russian romantics in their comprehension of love focused their attention on the spiritual component. For European romanticism, sensual love acquired a sacred meaning. Moreover, the understanding and interpretation of love by German romantic authors gradually turned into gender equality issues, women’s emancipation and liberation. F. Schlegel believed there was no difference between a man’s and a woman’s mission. Each epoch leaves its imprint and offers specific meanings for further generations to understand and interpret. Love is always a driving force for human activity and socialization. This is why our contemporaries should be able to analyze Romantic literature and philosophy which gave birth to the philosophy of love reflecting the cultural specifics and national identity.

In the article a comparative analysis of the international branding of armed forces is executed. The examples of effective national branding are given. Marketing technologies of defensive branch branding and formation of military culture are explored. Social media as a key instrument in the strategy of branding of defensive branch are considered. The Russian national branding of innovations in defense industry complex is analyzed. The successful Russian national brands in defense field are shown. The way of international collaboration strengthening in dual technologies in chemical and mechanical engineering, material science, nanotechnologies sphere is offered.