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With the changes in China’s demand for innovation, the State Council, the Ministry of Education, the National Science and Technology Administration, and other departments have issued several proposals and opinions, and colleges and universities should actively adjust the policies of innovation and entrepreneurship education to respond to the call. Colleges and universities implement innovation and entrepreneurship-related systems, but the effect is unsatisfactory. Its essence does not lie in the determination and attitude of colleges and universities, but in the formulation of the program system itself that is not close to reality and has not mastered scientific methods. As a result, there are many problems in colleges and universities, such as scattered scientific research resources, low quality of scientific and technological achievements, low patent conversion rate, and slow progress in the integration of production and education. After observing from the perspective of knowledge innovation, it proposes to strengthen the reform of ideological education and training, strengthen the research on quality standards of innovation and entrepreneurship, and deepen the integration of production and education, to solve the current situation of difficult innovation and entrepreneurship in colleges and universities.