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Export represents an important strategic lever for enterprises to reach new clients, to diversify, and to participate in regional economic growth. An online based survey invited more than 800 wine experts to assess wine export success factors as well as the performance of German producers. The questionnaire tested a literature based success factor framework with the four success factors. The experts assessed the relevance of the levers for the wine industry and the performance of German produc- ers. Respondents judged all four success factors as well as all underlying 27 criteria to be relevant in the wine industry. Export strategy receives highest value of the success factor rating. The survey depicts a heterogeneous performance of German produc- ers comparing the success factors but a homogeneous performance for all the underlying criteria within each success factor. The responses reveal a performance gap for the success factors export commitment and export strategy. For the success factor export knowledge German producers apparently overperform. Export programs are of importance and in the case of Germany appar- ently meet the needed level of support and activity. The results thereby support empiric findings in the context of cultural differ- ences of different nations. The study provides orientation for German wine producers but also small and medium enterprises of other industries.

An interdisciplinary research project has determined the predictable potential areas suitable for vineyard use in Rhine- land-Palatinate by means of the application of the latest available data and in consideration of climatic changes. The objective was to identify the maximum acreage potential with suitability for viniculture in Rhineland-Palatinate as a theoretical high-case scenario for liberalisation. For this purpose an acreage simulation model was developed and validated to capture and consolidate climate data, simulation runs of regional climate models, geodata, the automated land property map and actual measuring data on frost damage. Full account was taken of anthropogenic, climatic and pedological selection criteria. Finally a GIS-based data blending with the suitable areas yielded the potential acreage for viniculture in Rhineland-Palatinate. The model estimates an additional acreage potential with suitability for viniculture of 335,000 acres (135,000 ha) in Rhineland-Palatinate. The analyses further underline the potential for state-of-the art risk management and data based managerial decision making to counter climate induced challenges.